The right tools always make the job go a lot easier and produces a better product in the end. You can’t be a home-builder without owning all the right tools and, most importantly, knowing how to use these tools determines the quality of the finished product. In skilled hands, the right tool performs flawlessly and shapes the project towards…
July 3, 2017
Posted in: Shopper Marketing
The FMCG microsite can be like a black hole that sucks all matter deep into its center never to be seen again, or it can serve as an effective platform that guides visitors directly towards your end goal. Over the years we have worked with great shopper marketing agencies who have created awesome microsites that performed very well. However, sometimes…
June 29, 2017
Posted in: Shopper Marketing
Research states that word of mouth produces two times the amount of sales than any other type of advertisement. Also, due to some 5,000 ads the average American sees every day, the traditional ad is not nearly as effective as it was even just 20 years ago. In an attempt to reinvent word of mouth, companies are now starting to…
June 26, 2017
Posted in: Shopper Marketing
No one can deny it: it’s a mobile world. The internet is widely consumed through mobile devices today. At first, when you hear mobile device you may think cell phone, but in fact, the lines between what is a mobile device versus a “non-mobile” device are confusing. Even computers today are mostly portable/mobile as laptops are getting smaller and lighter. …
June 22, 2017
Posted in: Shopper Marketing
Every good marketing professional knows the importance of target marketing. The idea is simple: find who you want to buy your product, and present your product to those individuals directly. Sounds easy enough, right? But, as any marketer also knows, the process to use target marketing efficiently can be difficult. Taking the time to identify the audience and work everything…
June 19, 2017
Posted in: Shopper Marketing
Much like your go-to black dress, Manufacturer’s Coupons are a consumer staple. At first glance, coupons seem about as outdated as lava lamps and disco balls (and not the cool ones from Dancing with the Stars). But, according to a recent report by Valassis, coupons are not going away any time soon. They are like that little black dress you…
June 12, 2017
Posted in: Shopper Marketing
Manufacturer’s Coupons have been around for 130 years, ever since Coca-Cola issued the first coupon around 1887. And, it would seem like much has changed since then, but yet, very much is still the same. Regardless of how you distribute your digital coupon, building a great campaign starts with a few basics from which to build. PromotionPod provides these five…
June 8, 2017
Posted in: Shopper Marketing
If you have decided to start offering your consumers a digital Manufacturer’s Coupon for your CPG brand, congratulations. You have made a great first step to helping your brand build new sales and reach your consumers where they are looking…the web. You may have started doing some research and have now realized how many questions you really have. PromotionPod…
June 5, 2017
Posted in: Shopper Marketing
